Catherine Wei ’15

Alumni Voices

Catherine Wei ’15

Beaver Reflections:
I graduated from Beaver in 2015 and had a great experience. Like many others, it was an adjustment coming from a public school to a private school, especially starting freshman year. I was involved in cross country and girls varsity tennis, two teams I really enjoyed through all four years of high school. During my senior year, I participated in NuVu. Looking back now, I realize how innovative NuVu and Beaver are compared to other schools in the area. One of my favorite projects was creating a 3D-printed prosthetic hand with two other NuVu students. It was amazing to think creatively and be a part of a great program that Beaver offers.

What is #happeningnow in your life:
Currently, I am working virtually from home for Roku, a digital media player brand. At Roku, I work on the ad measurement team, so a lot of my day to day work is looking at the effectiveness of various advertising campaigns on the platform. It’s a nice balance between the quantitative side of looking at different analyses and performance numbers and the qualitative side of what story we can tell to the client from these results. We also have been working on larger initiatives relating to how to measure ads within the streaming world.

“Obviously, these are very uncertain and unprecedented times that we are living through. However, it is still important to embrace these changes and adapt to how things may play out in the future. It is important to be flexible to specific situations.”

– Catherine Wei ’15

Advice to current Beaver students:
“Always try to lean into new experiences and not to be afraid of things you normally may not do. Come junior and senior year, definitely try to take various electives to see what piques your interest. You never know what may really excite you!”

Beaver Country Day School admits qualified students of any race, sex, sexual orientation, gender identity or expression, religion, creed, handicap status, national origin or ethnicity to all the rights, privileges, programs and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, sex, sexual orientation, gender identity or expression, religion, creed, handicap status, national origin or ethinicity in the administration of its educational, admission, financial aid, athletic or other school-administered programs or policies.